Notes for "Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression"

1See H. Assael, J.H. Kofron and W. Burgi, “Advertising Performance as a Function of Print Advertisement Characteristics,” Journal of Advertising Research 7 (1967): 20-26; R. Valiente, “Mechanical Correlates of Advertising Recognition,” Journal of Advertising Research 13 (1973): 13-18; M. Holbrook and D. Lehmann, “Form vs. Content in Practicing Starch Scores,” Journal of Advertising Research 20 (1980): 53-62; S.E. Moriarty, “The Role of Visuals in Advertising” (paper presented at the International Visual Literacy Conference, Madison, WI., 1986); J.R. Rossiter, “Predicting Starch Scores,” Journal of Advertising Research 21 (1981): 64-66; F.G. Feasley and & E.W. Stuart, “Magazine Advertising Layout and Design: 1932-1982,” Journal of Advertising 16 (Summer, 1987): 20-25.

2S.E. Moriarty, “The Role of Visuals in Advertising” (paper presented at the International Visual Literacy Conference, Madison, WI., 1986).

3Moriarty, “A Content Analysis of Visuals Used in Print Media Advertising,” Journalism & Mass Communication Quarterly 64 (Summer, 1987): 550-554.

4F.W. Fox, Madison Avenue Goes to War: The Strange Military Career of American Advertising 1941-1945 (Provo, Utah: BYU Press, 1975).

5D.M. Potter, People of Plenty: Economic Abundance and the American Character (Chicago, IL: The University of Chicago Press, 1954).

6D.W. Sloan, Perspectives on Mass Communication History (Hillsdale, NJ: Lawrence Erlbaum Associates, 1991).

7S. Hecker and D.W. Stewart, “Nonverbal Communication: Advertising’s Forgotten Elements,” in Nonverbal Communication in Advertising, eds. S. Hecker and D.W. Stewart (Lexington, MA: Lexington, 1988), 13.

8Moriarty, “A Content Analysis of Visuals Used in Print Media Advertising.”

9R.E. Petty and J.T. Cacioppo, Attitudes and Persuasion: Classic and Contemporary Approaches (Boulder, CO: Westview Press, 1996).

10J.R. Rossiter and L. Percy, “Visual Communication in Advertising,” in Information Processing Research in Advertising, ed. R.J. Harris (Hillsdale, NJ: Lawrence Erlbaum Associates, 1983).

11Moriarty, “The Role of Visuals in Advertising.”

12J.A. Edell and R. Staelin, “The Information Processing of Pictures in Print Advertisements,” Journal of Consumer Research 10 (1983): 45-61.

13Sloan.

14Potter.

15J.T. Russell and R. Lane, Kleppner’s Advertising Procedure (Englewood Cliffs, NJ: Prentice-Hall, 1990).

16Fox.

17J. Sivulka, Soap, Sex, and Cigarettes: A Cultural History of Advertising (Belmont, CA: Wadsworth, 1998).

18U.S. Bureau of the Census, Historical Statistics of the United States, Colonial Times to 1970 (U.S. Government Printing Office), 855-56.

19J.J. Seldon, Advertising in the Twentieth: The Golden Fleece Selling the Good Life to Americans, (New York, N.Y.: McMillan, 1963).

20Op. cit.

21N.C. Lumina, Living in America (New York, N.Y.: Van Nostrand Reinhold, 1970).

22Seldon.

23Sivulka.

24Ibid.

25Seldon.

26D.L. Shaw, “News About Slavery from 1820-1860 in Newspapers of South, North and West,” Journalism Quarterly (Autumn 1984): 483-493.

27B.L. Berg, Qualitative Research Methods for the Social Sciences (Needham Heights, MA: Allyn & Bacon, 2001).

28C.R. Taylor, J.Y. Lee and B.B. Stern, “Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising,” American Behavioral Scientists 38 (Winter, 1998): 608-621.

29J.P. Wood, Magazines in the United States (New York, N.Y: The Ronald Press, 1956).

30G. Wilcox and Moriarty, “Humorous Advertising in the Post, 1920-1939,” Journal of Advertising Research 13 (1984): 436-437.

31J. Tebbel, The American Magazine: A Compact History (New York, N.Y: Hawthorn Books, 1969).

32Sivulka.

33Moriarty.

34D.R. Avery, Perspectives on Mass Communication History (Hillsdale, NJ: Lawrence Erlbaum Associates, 1991).

35Potter.