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Notes for "Consumer Responses to Creative Platform of the Internet Advertising"
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Bukovac, “Cognitive Impact of Banner Ad Characteristics: An Experimental Study,” Journalism & Mass Communication Quarterly 76:2 (1999): 341-53. 6Donna L. Hoffman, Thomas P. Novak and Patrali Chatterjee, “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, 1 (December, 1995): retrieved at [URL: http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html]; Cho and Leckenby, “Copytesting of Advertising on the WWW: Clicking Motivation Profile.” 7Gabriel Biehal, Debra Stephens and Eleonora Curlo, “Attitude Toward the Ad and Brand Choice,” Journal of Advertising 11 (1992): 19-36. 8Cited from http://www.babylon.com, last accessed January 03, 2007. 9Jullie A. Edell and Richard Staelin, “The Information Processing of Pictures in Print Advertisement,” Journal of Consumer Research 10 (June, 1983): 45-61. 10Biehal et al., “Attitude Toward the Ad and Brand Choice,” Baker E. William, and Richard J. Luts, “The Relevance-Accessibility Model of Advertising Effectiveness,” in Nonverbal Communication in Advertising, Hecker S. Siegfried and David W. Stewart, eds. (Lexington, MA: Lexingtons Books, 1988), 59-84. 11Scott Mackenzie, Richard J. Lutz and George E. Belch, “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A test of Competing Explanations,” Journal of Marketing Research 23 (1986): 130-43. 12Herbert E. Krugman, “Memory Without Recall, Exposure without Perception,” Journal of advertising Research 17:4 (1977): 7-12. 13Andrew A. Mitchell, “The effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement,” Journal of Consumer Research 13 (June, 1986): 12-24; Edell and Staelin, “The Information Processing of Pictures in Print Advertisement.” 14Mitchell and Olson, “Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?” 15Jon D. Morris and Mary Anne Boone, “The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition,” Advances Consumer Research 25 (1995): 518-526. 16Mitchell and Olson, “Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?” 17Ritu Lohtia, Naveen Donahu, Edmund K. Hershberger, “The Impact of Content and Design Elements on Banner Advertising Click-through Rates,” Journal of Advertising Research 43:4 (2003): 410-419. 18Thomas O’Guinn, Chris T. Allen, and Richard J. Semenik, Advertising (South-Western College publishing, Cincinnati, Ohio, 1998). 19Biehal et al., “Attitude toward the Ad and Brand Choice.” 20Edell and Staelin, “The Information Processing of Pictures in Print Advertisements.” 21Daniel S. Diamond, “A Quantitative Approach to Magazine Advertisement Format Selection,” Journal of Advertising Research 5 (1968): 376-86. 22Steven M. Edwards, H. Li, and J Lee, “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads,” Journal of Advertising 31:3 (2002): 83-95. 23Babara Tversky, Julie B. Morrison and M. Betrancourt, “Animation: Can It Facilitate?” International Journal of Human-Computer Studies, 57(2002): 247-262; Paul U. Lee, Alexander Klippel and Heike Tappe, “The Effect of Motion in Graphical User Interfaces,” A. Butz et al. eds. Smart Graphics (Berlin, Heidelberg, 2003), 12-31. 24Benjamin H. Detenber, Robert F. Simons and Gary G. Bennett Jr., “Roll ‘em!: The Effects of Picture Motion on Emotional Responses,” Journal of Broadcasting & Electronic Media 42 (1998): 114 25Detenber et al., “Roll ‘em!: The Effects of Picture Motion on Emotional Responses.” 26Byron E. Reeves, E. Thorson, M. Rothschild, D. McDonald, J. Hirsch and R. 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Wiemann, and Suzanne Pingree, eds., Advancing Communication Science: Merging Mass and Interpersonal Processes (1988), Beverly Hills, CA: Sage, 110-134. 34D. John Leckenby and Harirong Li, “Why We Need the Journal of Interactive Advertising,” Journal of Interactive Advertising 1:1 (2000) 35Cho and Leckenby, “Copytesting of Advertising on the WWW: Clicking Motivation Profile.” 36Rex Briggs, and Nigel Hollis, “Advertising on the Web: Is there response before click-through?” Journal of Advertising Research 37:2 (1997): 33-45. 37Millward Brown Interactive and Internet Advertising Bureau, “IAB Online Advertising Effectiveness Study,” Millward Brown Interactive and Internet Advertising Bureau. 38Lohtia et al., “The Impact of Content and Design Elements on Banner Ad Click-Through Rate.” 39Hairong Li, and Janice L. Bukovac, “Cognitive Impact of Banner Ad Characteristics: An Experimental Study,” Journalism & Mass Communication Quarterly 76:2 (1999): 341-53. 40Kelli S. Burns and Richard J. Lutz, “Consumer Responses to Six On-Line Advertising Formats,” Journal of Advertising 35 (Spring, 2006): 53-63. 41Cited from http://imarketingsolutions.com/interstitial.htm, last accessed January 03, 2007. 42Harold H. Kassarjian and Waltraud M. Kassarjian, “Attitudes under Low Commitment Condition,” In John C. Maloney and B.Silverman eds. Attitude Research Plays for High Stakes (Chicago: American Marketing Association, 1979). 3-15; Terrence A. Shimp, “Attitude toward the Ad as a Mediator of Consumer Brand Choice,” Journal of Advertising,10 (2, 1981): 9-15; Richard J. Lutz, “Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework, in psychological Processes and Advertising Effects: Theory Research and Application, Alwitt F Linda., and Andrew A. Mitchell,eds. (Hillsdale, NJ: Lawrence Erlbaum Associates, 1985), 45-63; Mackenzie Scott., Richard J. Lutz and Gabriel E. Belch, “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A test of Competing Explanations,” Journal of Marketing Research 23 (1986): 130-43. 43Biehal et al., “Attitude toward the Ad and Brand Choice.” 44Cho and Leckenby, “Copytesting of Advertising on the WWW: Clicking Motivation Profile.” 45Hoffman et al., “Commercial Scenarios for the Web: Opportunities and Challenges” (1995). 46Yuping Liu, L. J. Shrum, “What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness,” Journal of Advertising 31:4 (2002): 53-64. 47Biehal, and Curlo, “Attitude Toward the Ad and Brand Choice,” Chang-Hoan Cho, “How Advertising Works on the World Wide Web: Modified Elaboration Likelihood Model,” Robert H. 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Larker, “Evaluating Structural Equation Models with Unobservable Variables and Measurement Errors,” Journal of Marketing Research 18 (February, 1981): 39-50. 54Harish. Sujan, Barton A. Weitz, and Nirmalya Kumar, “Learning Orientation, Working Smart, and Effective Selling,” Journal of Marketing 58 (July, 1994), 39-52. 55Jum C. Nunnally, Psychometric Theory (New York: McGraw-Hill, 1978) 56Sujan et al., “Learning Orientation, Working Smart, and Effective Selling.” 57Mitchell and Olson, “Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?” 58Gorden C. Bruner, “Music, Mood, and Marketing,” Journal of Marketing 54 (1990): 94-104. 59Park C. Whan., and Mark S.Young, “Consumer response to Television commercials: The impact of Involvement and background music on Brand attitude formation,” Journal of Marketing Research 23 (February, 1986): 11-23.
60Cho, “How Advertising Works on the World Wide Web: Modified Elaboration Likelihood Model.”
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