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In today’s media world, employees are judged by the “personal brands” they produce. Branding in advertising is the creation of a symbol or trademark that becomes easily recognizable, and that defines the type of product it promotes. When mentioning Starbucks or Google, everyone probably thinks of the same symbols and qualities about those products. Branding a product or organization seems easy, but how does that transfer over to the individual? Read more. >> |
It’s not even 5 a.m., and you’re on your way to work. Is this your life? Is the traditional 9 to 5 workday a thing of the past? Read more. >> |
Computers are a blessing and a curse. Find out how to stay happy and healthy while maintaining efficiency. View>> |
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Adapting to Technology Blast through the past, and reminisce about technology changes. |
Multitasking These days multitasking seems to be synonymous with working. Read what alumni said about it. >> |
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