Notes for "We Like It, We're Doing It, But Do We Know What It Is (Yet)?": An Exploratory Study of Integrated Marketing Communications

¹Don E. Schultz & Philip J. Kitchen, "A Response to 'Theoretical Concept or Management Fashion?'", Journal of Advertising Research,40 (5), (September-October 2000): 17-21.

²Joel P. Cornelissen & Andrew P. Lock, Theoretical Concept or Management Fashion?: Examining the Significance of IMC, Journal of Advertising Research,40 (5), (September-October 2000): 7-15.

³Schultz & Kitchen, "A Response to 'Theoretical Concept or Management Fashion?'", 18.

⁴Schultz & Kitchen, "A Response to 'Theoretical Concept or Management Fashion?'", 19.

⁵Don E. Schultz & Philip J. Kitchen, "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study," Journal of Advertising Research,37 (5), (September-October 1997): 7-18.

⁶Philip J. Kitchen & Don E. Schultz, "A Multi-Country Comparison of the Drive for IMC," Journal of Advertising Research,39 (1), (January-February 1999): 21-38.

⁷Don E. Schultz & Philip J. Kitchen, "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study," 9; Philip J. Kitchen & Don E. Schultz, "A Multi-Country Comparison of the Drive for IMC," 23.

⁸Don E. Schultz, Stanley I. Tannenbaum, & Robert F. Lauterborn, Integrated Marketing Communications (Lincolnwood, IL: NTC Business Books, 1992).

⁹Don E. Schultz, "The Evolving Nature of Integrated Communications," Journal of Integrated Communications,8 (1997-1998), 12.

¹⁰For example, J. Thomas Russell & W. Ronald Lane, Kleppner's Advertising Procedure,13th ed. (Englewood Cliffs, NJ: Prentice-Hall, 1996), 32; Bruce G. Vanden Bergh & Helen Katz, Advertising Principles: Choice, Challenge, Change,(Lincolnwood, IL: NTC Publishing Group, 1999), 146; Thomas C. O'Guinn, Chris T. Allen, & Richard J. Semenik, Advertising,2nd ed. (Cincinnati, OH: South-Western College Publishing, 2000) 32, 124-125. A more developed definition and exposition of IMC is presented in George E. Belch & Michael A. Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective,5th ed. (New York, NY: McGraw-Hill, 2001), 11-33.

¹¹For example, a less-than exhaustive list of articles published since 1997 includes: David N. McArthur & Tom Griffin, "A Marketing Management View of Integrated Marketing Communications," Journal of Advertising Research,37 (5) (September-October 1997) 19-26; Schultz & Kitchen, "Integrated Marketing Communications in U.S. Advertising Agencies,"; Stephen J. Gould, Dawn B. Lerman, and Andreas F. Grein, "Agency Perceptions and Practices on Global IMC," Journal of Advertising Research,39 (1) (January-February 1999) 7-20; Kitchen & Schultz, "A Multi-Country Comparison of the Drive for IMC"; George S. Low, "Correlates of Integrated Marketing Communications," Journal of Advertising Research,40 (1) (January-February 2000) 27-39; Cornelissen & Lock, "Theoretical Concept or Management Fashion?: Examining the Significance of IMC"; Schultz & Kitchen, "A Response to 'Theoretical Concept or Management Fashion?'"; Stephen J. Gould, "The State of IMC Research and Applications," Journal of Advertising Research,40 (5) (September-October 2000): 22-23; and most of the content of IMC Research Journal,published at the University of Colorado at Boulder, and Journal of Integrated Communications,published at Northwestern University.

¹²Wayne Henderson, "A Tool for Evaluating IMC Usage," IMC Research Journal,3 (1997): 11-17.

¹³Kitchen & Schultz, "A Multi-Country Comparison of the Drive for IMC."

¹⁴Kitchen & Schultz, "A Multi-Country Comparison of the Drive for IMC," 34.

¹⁵Schultz, et al., Integrated Marketing Communications.

¹⁶Belch & Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective,5th ed., 98.

¹⁷O'Guinn, et al., Advertising, 2nd ed., 544.

¹⁸An example of the questionnaire may be seen at http://www.cajuncomm.com/websurvey.html. The example is the questionnaire used with web site developers; however, all IMC content questions were the same for all groups, only the affiliation questions being different from group to group. (Readers are respectfully asked not to submit responses to the questionnaire at this time, as the questionnaire is now being used for instructional purposes.)

¹⁹Standard Directory of Advertising Agencies,(New Providence, NJ: National Register Publishing, 2001). Popularly known as The Red Book.

²⁰Standard Directory of Advertisers,(New Providence, NJ: National Register Publishing, 2001). Popularly known as The Red Book.

²¹Schultz, et al., Integrated Marketing Communications.

²²Schultz, et al., Integrated Marketing Communications.

²³Journal of Advertising Research,40 (5), (September-October 2000): 7-21

²⁴Schultz, et al., Integrated Marketing Communications,160-174.

²⁵Schultz, et al., Integrated Marketing Communications.

²⁶Kitchen & Schultz, "A Multi-Country Comparison of the Drive for IMC."

²⁷Loyd S. Pettegrew, "If IMC Is So Good, Why Isn't It Being Implemented?: Barriers to IMC Adoption in Corporate America," Journal of Integrated Communications,2000-2001, 29-37.

²⁸Loyd S. Pettegrew, "If IMC Is So Good, Why Isn't It Being Implemented?: Barriers to IMC Adoption in Corporate America," 29.

²⁹Loyd S. Pettegrew, "If IMC Is So Good, Why Isn't It Being Implemented?: Barriers to IMC Adoption in Corporate America," 35.

³⁰Loyd S. Pettegrew, "If IMC Is So Good, Why Isn't It Being Implemented?: Barriers to IMC Adoption in Corporate America," 36.

³¹Schultz, et al., Integrated Marketing Communications,160-174.

³²Schultz & Kitchen, "A Response to 'Theoretical Concept or Management Fashion?'", 18.