²"Economic Freedom: Of Liberty, and Prosperity," Economist 13 (January 1996), 21-23.

³Ricky W. Griffin and Michael W. Pustay, International Business: A Managerial Perspective (Reading, MA: Addison-Wesley, 1996), 311.

⁴Hong Cheng and John Schweitzer, "Cultural Values Reflected in Chinese and U.S. Television Commercials," Journal of Advertising Research 36:3 (1996), 27-46.

⁵Alan Hirvela, "Footing the English Bill in Hong Kong: Language Politics and Linguistic Schizophrenia," Journal of Asian Pacific Communication 2:1 (1991), 117-137.

⁶Herbert D Pierson. "Communication Issues During a Period of Radical Transition: The Case of Hong Kong," Communication Quarterly 40:4 (1992), 381-390.

⁷Emily Lau, "The Future Tense," Far Eastern Economic Review 151:4 (1991), 18-19.

⁸Hirvela, "Footing the English Bill."

⁹Barbara Mueller, "Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising," Journal of Advertising Research (January/February 1992), 15-24; James P. Neelankavil, "Use of Foreign Language and Models in Print Ads in East Asian Countries: A Logit Modeling Approach," European Journal of Marketing 29:4 (1995), 24-35; Bob D. Cutler, "The Westernization of Asian Print Advertising," Journal of International Consumer Marketing 7:4 (1995), 23-37.

¹⁰Taihung Lu (in Chinese), "A Comparison of the Advertising Development in the Three Places across the Strait," International Advertising 49 (January, 1996), 5-8.

¹¹Inglis (1972) quoted in Katherine Frith and Michael Frith, "Western Advertising and Eastern Culture: The Confrontation in Southeast Asia," Current Issues and Research in Advertising 12:1&2 (1990), 65.

¹²David Tse, Russell W. Belk, and Nan Zhou, "Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China and Taiwan," Journal of Consumer Research 15 (March 1989), 457-472.

¹³Joseph Chan "Communication Research in Hong Kong: Problematics, Discoveries and Directions," Asian Journal of Communication 2:2 (1992), 134-167.

¹⁴"Agency Report," Advertising Age (April 10, 1995), S-28.

¹⁵Huang, "Asian Advertising Review."

¹⁶Karin G. Wilkins and Benjamin Bates, "Political Distrust in Hong Kong: News Media Use and Political Beliefs Regarding the 1997 Transition," Asian Journal of Communication 5,2 (1995), 68-89.

¹⁷Ernest Martin, Gary B. Wilson, and Y. M. Cheng. "Attitudes toward Media Freedoms in Hong Kong: A Prelude to 1997," Gazette 54 (1994), 103-120.

¹⁸Paul S. Lee and Leonard L. Chu, "Hong Kong Media System in Transition: A Socio-Cultural Analysis," Asian Journal of Communication 5:2 (1995), 90-107.

¹⁹Joseph Chan and Chin-Chuan Lee, Mass Media in Political Transition: The Hong Kong Press in China's Orbit (NY: Guilford Press, 1991).

²⁰Ronald Skeldon, "Reluctant Exiles or Bold Pioneers: An Introduction to Migration from Hong Kong," in Reluctant Exiles: Migration from Hong Kong and the New Overseas Chinese (Armonk, NY: M.E. Sharpe, 1994), 28.

²¹Ibid.

²²Huang, "Asian Advertising Review."

²³Wei-ming Tu, "Cultural China: The Periphery as the Center," Daedalus 120:2 (1991), 1-32.

²⁴Louisa Ha, "Concerns about Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations," International Journal of Advertising 15:2 (1996), 91-102.

²⁵Kara Chan, "Information Content of Television Advertising in Hong Kong and China," Journal of Asian Pacific Communication 5:1 (1994), 1-14.

²⁶Cheng and Schweitzer, "Cultural Values."

²⁷Ha, "Concerns about Advertising Practices," Tse et al., "Becoming a Consumer Society," Yorgo Pasadeos and Mei-chiung Chi, "Traditional vs. Western Appeals in Chinese Magazine Advertisements: Hong Kong and Taiwan," Proceedings of the 1992 American Academy of Advertising Annual Conference (1992), 166-169.

²⁸Milton Rokeach, The Nature of Human Values (New York: Free Press, 1973).

²⁹Pasadeos and Chi, "Traditional vs. Western Appeals."

³⁰Rokeach, The Nature of Human Values.

³¹Louisa Ha (in Chinese), Essentials of Media Planning (Hong Kong: Publications Holdings [Hong Kong] Ltd., 1991).

³²Next (in Chinese). "Next vs. Orient," (December 15, 1995), 81.

³³Asian Advertising and Marketing, "Top Magazines in Asian Countries," (January 12, 1996), 8.

³⁴Daniel Riffe, Charles F. Aust, and Stephen R. Lacy. "The Effectiveness of Random, Consecutive Day, and Constructed Week Sampling in Newspaper Content Analysis," Journalism Quarterly 70:1 (1993), 133-139.

³⁵William D. Perreault, Jr., and L.E. Leigh. "Reliability of Nominal Data Based on Qualitative Judgments," Journal of Marketing Research 26 (1988), 135-148.

³⁶Pasadeos and Chi, "Traditional vs. Western Appeals."

³⁷Cheng and Schweitzer, "Cultural Values."