¹Jules Backman, Antonin Basch, Solomon Fabricant, Martin R. Gainsburgh, Emanuel Stein, War and Defense Economics (New York: Rinehart and Company, Inc., 1952), 351.

²Wartime Rationing and Consumption (Geneva: League of Nations, 1942), 87, as cited in Backman, War and Defense Economics, 366.

³R. M. Dobie, "How Agencies Influence Clients to Continue Ads," Editor & Publisher (March 7, 1942), 9.

⁴Robert Griffith, "The Selling of America: The Advertising Council and American Politics, 1942-1960," Business History Review 57 (Autumn 1983), 389.

⁵Mary Alice Sentman and Patrick S. Washburn, "How Excess Profits Tax Brought Ads to Black Newspapers in World War II," Journalism Quarterly 64 (Winter 1987), 769-774, 863.

⁶See Jules Backman, Advertising and Competition (New York: New York University, 1967); and Jules Backman, Antonin Basch, Soloman Fabricant, Martin R. Gainsburgh, and Emanuel Stein, War and Defense Economics (New York: Rinehart and Company, Inc., 1952); and David M. Blank, "Some comments on the Role of Advertising in the American Economy, in Reflections on Progress in Marketing, edited by L. George Smith (Chicago: American Marketing Association, 1964); and Neil H. Borden, The Economic Effects of Advertising (Chicago: Richard D. Irwin, Inc., 1942); and Donald M. Hobart and J.P. Wood, Selling Forces (New York: The Ronald Press Company, 1953); and J.M. Keyes, How to Pay for the War (New York: Harcourt, Brace, and Company, 1941); and Horst Mendershausen, The Economics of War (New York: Prentice-Hall Inc., 1943); Tibor Scitovsky, edward Shaw, and Lorrie Tarshis, Mobilizing Resources for War (New York: McGraw Hill Book Company, Inc., 1951); and James D. Woolf, Advertising to the Mass Market (New York: The Ronald Press Company, 1946).

⁷Griffith, "The Selling of America," 390.

⁸R. M. Dobie, "National Advertisers Take Price Ceilings in Stride," Editor & Publisher (May 2, 1942), 11.

⁹Thomas A. Bailey and David M. Kennedy, The American Pageant (Lexington, Mass: D.C. Heath & Company, 1992), 797-800.

¹⁰American Newspaper Publishers Association, Advertising Bulletin 14 (August 14, 1942), 3.

¹¹"ANA, Treasury Clarify Deductibility of Ads," Editor & Publisher (August 29, 1942), 10.

¹²"Internal Revenue States Tax Policy on Ad Expenses," Editor & Publisher (October 3, 1942), 4.

¹³Shelley Tracy, "Advertising of War Bonds Can Avert Forced Investment," Editor & Publisher (October 3, 1942), 3.

¹⁴Emmett S. Redford, "Field Administration of Wartime Rationing," General Publication 4 (Washington: Office of Temporary Controls, Office of Price Administration, May 1945), 2; rationing dates and duration on the products were as follows: bicycles: August 1942 to September 1944; fuel oil and kerosene: October 1942 to August 1945; shoes: October 1942 to September 1945; coffee: November 1942 to July 1943; and stoves: December 1942 to August 1945.

¹⁵"First Year of War Re-Emphasizes Advertising," Advertising Age (December 19, 1942), 8.

¹⁶See Appendices I through IV.

¹⁷"Newspaper War Bond Ads Totalled $26,000,000," Editor & Publisher (January 23, 1943), 10.

¹⁸"72 Million Ad Lines Used for 2nd War Loan Drive," Editor & Publisher (May 22, 1943), 8.

¹⁹See "Advertisers Use War Themes," Business and Commerce, August 1943, and Stanley G. Lehigh, "Brand names Will Be forgotten If Not Promoted," Editor & Publisher (July 31, 1943), 10.

²⁰"Cooperation in Third War Loan Drive," Editor & Publisher (July 31, 1943), 10.

²¹See Appendices 1 through IV.

²²"Bonds Still Top War Ad Themes," Advertising Age (August 12, 1944), 4.

²³"Record Advertising Linage Marked in Fifth Loan," Editor & Publisher (August 19, 1944), 15.

²⁴"War Loan Drive Plans Get Under Way," Editor & Publisher (October 7, 1944), 13.

²⁵See Appendices I through IV.

²⁶"Advertising Must Be Geared to Sell 85 Million E Bonds," Minutes and Proceedings of the AAAA (April 1945).

²⁷See issues of Editor & Publisher and Advertising Age for June and July 1945.

²⁸"Treasury Statement Seen as Reassurance for Advertisers," Advertising Age (June 8, 1942), 1.