Volume 10

• "Newspapers and Their Online Editions: Factors that Influence Successful Integration," by Bonnie Bressers and Robert Meeds. WJMCR 10 (May 2007)

• "Consumer Responses to Creative Platform of the Internet Advertising," by ChangHyun Jin and Jongwoo Jun. WJMCR 9 (April 2007)

• "Determinants of Internet News Use: A Structural Equation Model Approach," by Jin Yang and Padmini Patwardhan. 8:1 (December 2004)
• "Where’s Qualitative Research Going Online? Patterns of Methodology in Mass Communication, 1993-2003," by Thomas Gould. 8:2 (March 2005)
• "Analysis of Risks and Opportunities in Journalism in Poland: The Example of the Lublin Region," by Lidka Pokrzycka. 8:3 (June 2005)
• "Cooperative Integration: A Structural Geography of Primetime Program Production and Broadcast," by Tonya Lindsey. 8:4 (September 2005)

• "The Market for Multichannel Video Programming Subscription Service in the United States," by Noel D. Uri and Keith Brown. 7:1 (December 2003)
• "Online Communication Research in 33 Mass Communication Journals, 1993-2003," by Thomas Gould. 7:2 (March 2004)
• "Revising Newspaper History: A Reframing of the Women’s Movement," by Kimberly Voss. 7:3 (June 2004)
• "He Who Pays the Piper Calls the Tune: Investigation of a Canadian Media Monopoly," by Erin Steuter. 7:4 (September 2004)

• "The Impact of New Technologies on Journalistic Routines," by Michelle Seelig. 6:1 (December 2002)
• "The Public Relations Profession, Business Practices and Editors' Perceptions," by Lee Bollinger. 6:2 (March 2003)
• "Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression," by Daechun An. 6:3 (June 2003)
• "Working at Cross Purposes: The Shift in State Oversight of State Lottery Advertising," by Thomas Gould. 6:4 (September 2003)

• "Reporters as Sources: To What Degree Do Broadcast News Personnel Offer Expert Testimony in News Stories?," by Rhonda Gibson and Joe Bob Hester. 5:1 (December 2001)
• "The Association between Television Viewing and College Students' Perceptions, Attitudes, and Behaviors Regarding Alcohol Use," by Linda Godbold Kean and Kelly Fudge Albada. 5:2 (March 2002)
• "How U.S. Television Stations are Responding to Digital Conversion," by Brad Schultz. 5:3 (June 2002)
• "Motivations for Content Selection: An Application of Open-ended Questions in an On-Line Environment," by Salma I. Ghanem and Dixie Shipp Evatt. 5:4 (September 2002)

• "Does Reputation Management Reap Rewards? Path Analysis of Corporate Reputation Advertising's Impacts on Brand Attitudes and Purchase Decisions," by Jongmin Park, Lisa Lyon and Glen T. Cameron. 4:1 (December 2000)
• "Online Advertising: Hit Rates for Jumps from Banner Ads," by David R. Thompson and Birgit Wassmuth. 4:2 (March 2001)
• "Third-Person Effect Suppressor Variables in Program Evaluations," by Stephen A. Banning. 4:3 (June 2001)
• "We Like It, We're Doing It, But Do We Know What It Is (Yet)? An Exploratory Study of Integrated Marketing Communications," by William N. Swain a.o. 4:4 (September 2001)

• "Wag the Press: How Changes in U.S. Foreign Policy Toward China Were Reflected in Prestige Press Coverage of China, 1979 vs. 1997, by Dennis T. Lowry and Zaigui Wang. 3:1 (December 1999)
• "Lead Length and Voice in U.S. Newspapers, by Gerald Stone. 3:2 (March 2000)
• "The Press and Public Relations: An Exploratory Study of Editors' Perceptions of Public Relations Specialists," by Lee Bollinger. 3:3 (June 2000)
• "If My Commercial Makes Fun of My Political Opponent, Do My Race and My Gender Make a Difference?" by William N. Swain, Gary A. Copeland and Karen S. Johnson-Cartee. 3:4 (September 2000)

• "Effectiveness of Negative Political Advertising," by Won Ho Chang, Jae-Jin Park, and Sung Wook Shim. 2:1 (December 1998)
• "International News Coverage in Local Japanese Newspapers," by Hiromi Cho and Stephen Lacy. 2:2 (March 1999)
• "The Forgotten Battles: Congressional Hearings on Television Violence in the 1950s," by Keisha L. Hoerrner. 2:3 (June 1999)
• "Autonomy in Journalism: How It Is Related to Attitudes and Behavior of Media Professionals," by Armin Scholl and Siegfried Weischenberg. 2:4 (September 1999)

• "Combatting Advertising Decline in Magazines During WWII: Image Ads Promoting Wartime Themes and the War Loan Drives," by Ed Adams. 1:1 (December 1997)
• "Women in Newspaper Newsroom Management: 1949 to 1979," by Stephen Lacy, Lucinda Davenport, and Carolyn Miller. 1:2 (March 1998)
• "Advertising in Hong Kong under Political Transition: A Longitudinal Analysis," by Louisa Ha. 1:3 (June 1998)
• "Fess up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage," by Lisa Lyon and Glen T. Cameron. 1:4 (September 1998)