Dr. Cassandra Reese
Dr. Cassandra Reese is associate professor of journalism specializing
in advertising. She has also served as Assistant Dean, College of Communication.
Education
- Ph.D. Ohio University, College of Education; School of
Applied Behavioral Sciences and Educational Leadership, 1996
- MBA Governors State University, University Park, IL,
Marketing, 1977
- BS Roosevelt University, Chicago, IL, Marketing, 1974
Professional Experience
- 1975 - 1990, Kraft General Foods
Manager, Consolidated Brands
Experience ranged from publicity to advertinsing planning and buying;
managed 14 brand agencies; consulted with 100+ brand managers; responsible
for over $400 million in advertising spending for all brands in all media
- 1974-1975, School for Treatment of Emotion Problems
Director, Fund-Raising
School for emotionally disturbed children needed $100,000 to balance
budget and extra to assist in capital development
Teaching Interests
Dr. Reese's teaching areas and specialties include:
- Introduction to Mass Communication
- Introduction to Advertising
- Media Planning and Buying
- Direct Response Advertising
- Advertising Copy Writing
- Advanced Advertising Media Planning and Buying
- Advertising Research
- Media Sales and Promotion Management
- Broadcast Management
Research Interests
Dr. Reese has written research papers about the following
topics:
- External Influences on Curriculum Changes in Higher Education
- Internal Influences on Curriculum Changes in Higher Education
- General Education vs. Specialization
- Integration of the Curriculum vs. Discipline Study
- Curriculum Review and Evaluation
- Higher Education Meeting Goals of Workforce 2000
- Changing Demographics on College Campuses
- Effects on Higher Education by a Diverse Student Population
- Academic Freedom and Tenure--Where It Started--Where
It Is Going
Honors and Awards
Dr. Reese has received the following acknowledgments:
- Certificate of Merit; Chicago Association of Commerce
and Industry
- Certificate of Appreciation; Chicago Tougaloo Alumni
Club
- Certificate of Appreciation; International Toastmistress
- Asante Award for Outstanding African American Faculty;
Kappa Alpha Psi Fraternity
Affiliations
Dr. Reese is involved in the following organizations:
- American Advertising Association
- Chicago Advertising Federation
- American Management Association
- Kappa Alpha Tau
- Phi Gamma Nu Alumni
Relevant Links
Last updated on March 3, 1997.
Dr. Reese's page was created by Cynthia
Parks and Crystal Baker.
