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Is a professor in the E.W. Scripps School of Journalism at Ohio University where he teaches sports publicity, promotion and public relations in the university's graduate school of recreation and sports sciences. He was formerly a sports writer for newspapers and The Associated Press and, for 30 years, headed his own Madison Avenue public relations and advertising agency, where he counseled such clients as A.G. Spalding, the Coleco World of Sports and numerous other corporations and individuals in sports marketing. He joined the faculty of Ohio University in 1979 and in 1983 was awarded the honorary title of University Professor by the student body. |
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E.W.
Scripps School of Journalism
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ISBN O-89870-510-9 A
A comprehensive and fundamental guide to writing, selling and performing all types of comedy.
Here Mel Helitzer explains and demonstrates all aspects of comedy writing and performing, teaching people how to write for established comics, perform their own material, and/or toss off funny lines for everything from speches to sitcoms to fortune cookie mesages. Using comments, advice, gags, and routines from dozens of top comics (including Lily Tomlin, Woody Allen, Phyllis Diller, Richard Pryor, Joan Rivers and many others), he demonstrates:
the 10 major kinds of joks
the 3 fundamental steps of
putting a joke together
how to write for the 20 basic
comic personas
how to time and pace a performance
Mel Helitzer's classes in comedy have received wide attention in the press, including a spot on "Good Morning America." He based this book on the specialized comedy teaching methods he uses in his classes at Ohio University.
This book will help you to:
free your imagination to spot
the humor situation
master the three fundamental
steps of putting a joke ..together
wield the power of the play
on words
make deft use of "reverses"
and "triples"
mine the phonetic gold in funny
words
effectively exaggerate or understate
the truth
master the skills of comedy
performance
...Has
Become A Dream Course.
"The finest and most complete book on our business. It has helped me more than any resource I've ever used. Who says a textbook has to be dull? You'll never get bored reading this "how to" book delightfully supplemented with sport stories, cartoons, statistics and one-liners--all from a man who knows our business inside and out." Glenn Coble, SID of Ohio University
$port$ Publicity, Promotion and Marketing
$29.95 + $3.50 shipping&handlng = $33.45
Print out the following order
form.
Fill it out.
Enclose a check payable for
University Sports Press,
or use your credit card.
Mail it all to:
University Sports Press P.O.Box 2315,
Athens, Ohio 45701
Phone: (614) 593-2607 . . . . . Fax: (614) 594-2460
| Name:_________________________________________________
Address:_______________________________________________ Number of copies: ________ at $33.45 each = Total Enclosed: ________ Check enclosed___ or ___ Charge my credit card (VISA or Mastercard only) Card number: ____________________ Expiration date: ________ Signature for credit card order: _______________________________ Bill us (trade only)___ |
... and you'll get it!
NOTE: Single copy orders cannot be billed.
If you want a dream job in professional or collegiate sports and need to know.....
Departmets Which -Have Required, Recommended or Reviewed "The Dream Job"For Their Classes
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Recommended By
Ohio
University Academic Library Book Review
Administration
Career Journal Marketing (Australia)
Prof. Helitzer's home page was redesigned by Leonardo Lema OU 1997.
