Recommended By
Ohio University
Academic Library Book Review
Administration
Career Journal Marketing (Australia)
"Lavishly and expertly illustrated, a conversation item...should interest sports enthusiasts, sports reporters and editors."
Dr.Guido Stempel, Editor of Journalism Quarterly Review
"Particularly needed because the market is big and getting bigger."
"Highly recommended."
"A compendium of strategies, techniques and information on every aspect of sports media management......purchased by more than 60 universities."
Glenn Coble, SID of Ohio University
"The finest and most complete book on our business. It has helped me more than any resource I've ever used. Who says a textbook has to be dull? You'll never get bored reading this "how to" book delightfully supplemented with sport stories, cartoons, statistics and one-liners--all from a man who knows our business inside and out."
"Go for it.......... truly useful information."
"A notable compendium of strategies, techniques and information illustrated with case histories."
"This book should interest the general sports enthusiast and sport reporters and editors."
"The first text for sports management professionals. Comprehensive...detailed...develops the fundamentals, techniques, and ethics needed to survive in the arena of sports publicity and promotion."
"The resource for a career in sports. A thorough look at the role of the sports information director. A complete and helpful sports promotion book.
"The book is GREAT."
Prof. Helitzer's home page was redesigned by Leonardo Lema OU 1997.
